“Unfortunately as it developed in the late 1970’s, cable became wedded to the idea of niche marketing -of milking every audience segment with targeted advertising.”
It is somewhat troubling that we endure so much marketing inside of our entertainment. To watch television requires us to be exposed (in most cases) to advertisements for products and services. In many ways this might just be a necessary evil. Even today’s new content mediums, like Hulu and YouTube aren’t immune to this type of revenue stream. Of course these forms of media contain ads that are even more tailored to individual consumers. In a way the niche cable channels could only dream of. This was almost inevitable for a company like Hulu, which is owned by the major networks. Perhaps tailored advertising can be okay. If you have to sit through ads, they could at least be products you would actually consider buying. At this point in my life I’m not interested in membership with AARP.